March 2, 2012
Dream Machine recycling kiosks that reward users now available to improve on-the-go recycling. The more cans and bottles that are recycled in a Dream Machine, the more PepsiCo will donate to EBV to support career training, education and job creation for post-9/11 U.S. veterans with disabilities
WESTMINSTER, MD – March 2, 2012 – Jiffy Mart announced today that the PepsiCo Dream Machine recycling program will be rolling out at participating Jiffy Mart convenience stores, providing employees and customers with a convenient and rewarding way to recycle their bottles and cans while on-the-go.
The Dream Machine recycling initiative, created by PepsiCo (NYSE: PEP) in collaboration with Waste Management (NYSE: WM), is introducing thousands of recycling bins and kiosks at popular public locations across North America. Dream Machine kiosks are computerized receptacles that include a personal reward system, powered by Greenopolis, which allows users to earn points for every bottle or can they recycle in the kiosk and redeem those points for local discounts on entertainment, dining and travel at www.greenopolis.com.
Additionally, the more bottles and cans people recycle in the Dream Machines at select Jiffy Mart convenience store locations, and in Dream Machine kiosks and bins across the nation, the more support PepsiCo will provide to the Entrepreneurship Bootcamp for Veterans with Disabilities (EBV), a national program offering free experiential training in entrepreneurship and small business management to post-9/11 U.S. veterans with disabilities.
“We are so pleased that Jiffy Mart has partnered with the Dream Machine program to make Dream Machines available to employees and customers,” said Jeremy Cage, Senior Vice President and Head of the Dream Machine Recycling Initiative, PepsiCo. “Those who recycle in a Dream Machine can earn rewards and help make a real difference for our planet and in the lives of disabled U.S. veterans.”
“At Jiffy Mart, we are excited to add the Dream Machine program to our ongoing green efforts. Currently, we recycle water from our car wash, and last year, we partnered with BG&E for lighting upgrades at our Finksburg and Airpark locations—which has already shown kilowatt savings of 234,000 annually, equating to 117 tons of coal or 90 tons of CO2,” said Tom Moser, General Manager, Tevis Oil/Jiffy Mart. “Partnering with PepsiCo and Waste Management, bringing the Dream Machine to our Jiffy Mart locations, will allow us to provide a convenient and rewarding way for our customers, associates and community to help the environment!”
With approximately 4,000 Dream Machine bins and kiosks located in 40 states to-date, the program aims to create strategic partnerships to help increase the U.S. beverage container recycling rate to 50 percent by 2018.
“Experience tells us that people are much more likely to recycle if it’s convenient, and they are rewarded for doing so,” said Paul Wolff, operations manager at Greenopolis. “We look forward to working with Jiffy Mart to enable a recycling experience that is fun and rewarding on many levels.”
To learn more about the Dream Machine, please visit www.facebook.com/DreamMachine.
About the Dream Machine
The Dream Machine recycling initiative, introduced on Earth Day 2010, will make thousands of new recycling kiosks and bins available in popular public venues such as gas stations, stadiums, and public parks. Dream Machine kiosks are computerized receptacles that include a personal reward system that allows consumers to collect and redeem points for each bottle or can they recycle in the kiosk. The multi-year collaboration with Waste Management enables the local capture and recycling of PET and Aluminum, using both technology enabled and non-technology enabled recycling kiosks. The Dream Machines are provided by GreenOps, LLC, a subsidiary of Recyclebank®, and operated by Greenopolis, the first interactive recycling system that brings together online and on-street technologies. People who recycle their beverage containers in kiosks can redeem points they collect and receive awards when they visit www.greenopolis.com.
About Jiffy Mart
Tevis Oil was formed in 1932. Tevis Motor Fuel began servicing its first service station in 1935. In 1981, Tevis Oil diversified into the convenience store industry. In Carroll County, Maryland, currently there are four Tevis Oil owned and operated convenience stores operating under the Jiffy Mart Brand. Two of them feature Shell gasoline and two feature unbranded fuel. Three of the four have Subway Restaurants and one has a self-service car wash which was recently upgraded. As of now, Jiffy Mart is exclusive to Carroll County. The friendly, family-oriented feeling customers experience in every Jiffy Mart is what sets the stores apart from the large, corporate convenience store chains. Jiffy Mart has come to be known as Carroll County's "Hometown Convenience Store." Jiffy Mart remains active in the community, partnering each year with National, Regional and local charities such as St. Jude Children’s Hospital, American Breast Cancer Foundation, Carroll Hospital Foundation & Shepherds Staff. For more information, please visit www.jiffymarts.com or www.facebook.com/jiffymarts.
PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 19 different product lines that generate more than $1 billion in annual retail sales each. Our main businesses -- Quaker, Tropicana, Gatorade, Frito-Lay, and Pepsi Cola -- also make hundreds of other enjoyable foods and beverages that are respected household names throughout the world. With net revenues of approximately $60 billion, PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment, including by conserving energy and water usage, and reducing packaging volume; to provide a great workplace for our associates; and to respect, support, and invest in the local communities where we operate. For more information, please visit www.pepsico.com.
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About Waste Management
Waste Management, based in Houston, Texas, is the leading provider of comprehensive waste management services in North America. Our subsidiaries provide collection, transfer, recycling and resource recovery, and disposal services. We are also a leading developer, operator and owner of waste-to-energy and landfill gas-to-energy facilities in the United States. Our customers include residential, commercial, industrial, and municipal customers throughout North America.
Greenopolis is the first interactive community that connects the online conversation about recycling and resource management with opportunities to track the products that consumers use and recycle through recycling kiosks located in public venues and other on-the-go locations. Through Greenopolis, environmentally responsible individuals can earn rewards for recycling and resource-conscious companies can better understand the lifecycle of their products; “Rethink. Recycle. Reward. Closing the Loop Together.” Greenopolis LLC is a division of Recyclebank®, the company that helps create a more sustainable future by rewarding people for taking every day green actions with discounts and deals from more than 3,000 local and national businesses. For more information, visit www.greenopolis.com.
About Keep America Beautiful, Inc.
Keep America Beautiful, Inc., established in 1953, is the nation's largest volunteer-based community action and education organization. With a network of nearly 1,200 affiliate and participating organizations, Keep America Beautiful forms public-private partnerships and programs that prevent litter, reduce waste, increase recycling, and create greener public spaces. To learn more, visit www.kab.org.
About The Entrepreneurship Bootcamp for Veterans with Disabilities
The Entrepreneurship Bootcamp for Veterans with Disabilities (EBV) is a program created at the Whitman School of Management at Syracuse University and operated under the auspices of SU’s Institute for Veterans and Military Families, designed to provide training in entrepreneurship and small business management to post-9/11 veterans with disabilities resulting from military service. The mission of the EBV is to open the door to business ownership for veterans, by developing skills that relate to the many steps associated with launching and growing a small business. Today, the EBV is offered through a national consortium of world-class schools across the country, which includes Syracuse University, Texas A&M University, The Florida State University, UCLA, Purdue University, the University of Connecticut, Cornell University and Louisiana State University. The training is provided at no cost to qualified veterans.